Yves Saint Laurent, founded in 1961, is a well-known fashion house that revolutionized the fashion industry by introducing high-end ready-to-wear clothes on a larger scale than the exclusive collections. The brand has a strong identity and codes that have been identified and made still relevant. It competes globally with the most-high-end exclusive luxury brands and occupies a leading position. The brand has built solid foundations for its development and is pursuing its evolution to continue enhancing its influence in the market. Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini, the brand has a strong and clear DNA and will continue growing and affirming itself in the 21st century .